Will AnexaOnDemand (AOD) add value to the media sales pitch ----- will advertisers targeting the Hispanic market then buy more response based ads?  Anyone care to comment?

This is definitely the important question as Anexa launches AnexaOnDemand.  We think the answer is a big yes, and are out selling the story to Hispanic focused media (Radio, TV, print and more).

What is the story?

Use AnexaOnDemand to dramatically decrease the cost per lead, and cost per sale of response based advertising.

Advertisers need a better way to measure the results of their response based advertising campaigns when they run in multiple markets, on different media (Radio, TV, print), and even on different stations or newspapers in the same market.

They do this by obtaining multiple 1-800 numbers from Anexa, and using a different number for each ad that runs in different media, for each market, and for each station or paper in a market.

As the calls come into the Anexa call center, the advertiser can log in and monitor the leads coming in for each 800 number.  After measuring the results over a given period the advertiser can then very accurately determine which ads, in which markets, and on which media are effective, and change the ad schedule as needed.

The capability can save thousands of dollars, and dramatically decrease the cost per lead, and improve the efficiency of any campaign.

In the next entry I will talk about how AOD decreases the cost per sale.

Reed Majors
Anexa Teleservices