The Mexican State of Sonora Announces Expansion of Anexa Teleservices

Anexa Teleservices Adds 4,000 New Jobs in Hermosillo

Hermosillo, Mexico (July 2, 2008) – The Government of Sonora announced today that Anexa Teleservices, LLC will significantly expand its operations in Hermosillo in the State of Sonora, Mexico, and bring 4,000 new jobs to the economy. Anexa will soon open a brand new state-of-the-art 60,000 square foot, 1,800 seat, 4,000 employee call center in downtown Hermosillo.  The new facility, when full, will increase Anexa’s employee base by over 400%, to 5,500. Anexa already operates a separate call center employing over 1,500 people, which will remain in place and operational with its current capacity.

The new facility is an industry-leading, inbound and outbound customer service center located in the prestigious central business district of Hermosillo. Hermosillo is the capital of the state of Sonora and is located only 250 miles South of Tucson, Arizona.  With its population of 700,000 and its unique combination of dynamic commercial activity and local higher education facilities, Hermosillo is an excellent choice to headquarter a business.  The well-educated talent pool and business friendly infrastructure in Hermosillo allows companies to scale when needed, and continually deliver on their business goals.

Anexa designed the building with a focus on optimizing work force productivity, and configured the facility with the most reliable and secure technology infrastructure available and maintains it with 24 by 7 on-site technical staff.  The centrally located, well lighted, three story atrium style building includes extensive on site training, cafeteria, child care, recreation, and break rooms.

The call center was built to meet the customer service needs of the ever increasing Hispanic population in the US, expected to grow to over 47 million by 2010 according to the latest US Census Bureau report.  According to the latest research from Datamonitor, Mexico is expected to add 50,000 new outsourced customer service agents between now and 2010.

“The Mexican State of Sonora is very proud of one of our local companies which is able to expand their operations, and stay in Hermosillo,” stated Eduardo Bours, Governor for the State of Sonora. “Anexa is providing tremendous value to the local economy by providing more than 4000 new jobs, and they have built one of the most employee-friendly buildings in Sonora.”

“Anexa decided to stay in Hermosillo because it is the ideal location for such an advanced call center”, according to Sandino Arrache, President of Anexa’s Mexican Operations. “Hermosillo is the capital of the state of Sonora, with its population of 700,000 people and its unique combination of dynamic commercial activity and higher education facilities, Anexa can count on hiring and retaining a large cadre of college educated employees.”

Anexa will provide a number of inbound and outbound services including, customer care, technical support, order processing, lead capture, customer retention, market surveys, and collections.  In addition, Anexa will offer a new shared service called AnexaOnDemand to support the growing Hispanic advertising and direct response market in the US.

The center will operate 24 hours a day, seven days a week, and will initially be staffed with 300 agents currently working in Anexa’s existing facility.  Anexa will expand the staff as new customers come online. The facility will officially open in July 2008, and is expected to reach full capacity within 18-24 months.

About Anexa Teleservices, LLC

Anexa offers one the most comprehensive and highest quality suite of outsourced Hispanic call center services available. By leveraging the experience of 11 years and 50 million customer calls Anexa is able to offer a level of service Fortune 500 companies demand from their call center operations. Anexa is headquartered in Austin, Texas with two call centers in Hermosillo, and offices in Dallas, San Francisco, San Diego and Miami. For more information, please visit http://www.anexatel.com.

Media Contact:

Reed Majors
Anexa Teleservices
512-263-1455

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Tele-Direct Announces First Customer for OEM Version of Work-the-Lead

Anexa Teleservices will brand the new service AnexaOnDemand and
target the solution at Hispanic focused direct response advertisers

Sacramento, California (April 18, 2008) – Tele-Direct Call Centers, Inc. today announced that Anexa Teleservices, a Mexico based call center, will be using WorkTheLead.com, Tele-Direct’s flagship call center software, to service Spanish language calls.

Anexa Teleservices will brand the new service AnexaOnDemand, and target advertisers focused on the Hispanic consumer in the United States.  Anexa owns and operates two outsourced call centers in Hermosillo, Mexico with a capacity of 2400 seats.

Work-the-Lead is a web based software application that provides inbound and outbound call center infrastructure to deliver value to the advertising process from measurement to call reception, through to lead management.  The software allows an advertiser to login and within 30 minutes have their own 24/7 call center ready to collect leads and measure campaign results.  Work-The-Lead ensures that leads are captured and then routed in the most profitable direction for the advertiser.

The multiple-location lead management system allows appointment setting, call transfers, order entry, email notification, and password secure web reports that can be created and managed online. Call centers like Anexa typically don’t charge extra for all of these features, they are automatically included in basic per minute pricing.

“Work-the-Lead gives us a tremendous competitive advantage,” says Mark Renfroe, President of Anexa Teleservices.  AnexaOnDemand, our branded version of Work-the- Lead, allows our customers, Media companies and Radio Stations to offer a complete solution to their clients. From designing the media campaign to taking the calls and setting the appointments, an end user has one accountable point of contact. The management portion of Teledirect’s software also allows us to more efficiently manage our contact center operations.”

“We think Work-the-Lead will add significant value to the portfolio of our OEM customers,” says Tom Coshow, President of Tele-Direct. “The ability to measure performance, deliver data anywhere, and have a call center operational in 30 minutes fits with today’s on-demand world.”

The OEM version of Work-the-Lead, as well as the new AnexaOnDemand service are available today. Pricing can be obtained by contacting a Tele-Direct sales professional at 800-776-1081, or visit the Tele-Direct website for more details.

About Tele-Direct Call Centers, Inc.

TeleDirect Call Centers has been supporting business owners with our inbound customer service representatives (CSRs) since 1961. Beginning four decades ago as a small answering service, TeleDirect has grown into a full-service, on-demand call center that has been recognized time and time again for providing outstanding customer experiences. Headquartered in Sacramento, California,

TeleDirect has always hired professional and courteous CSRs to make certain that a first-rate impression of your company is presented. Given the nature of an on-demand business, TeleDirect provides the people, the technology, and the hardware to meet the amount of calls, no matter how large that demand is.
For more information, please visit http://www.tele-direct.com.

About Anexa Teleservices, LLC

Anexa offers one of the most comprehensive and highest quality suite of outsourced Hispanic call center services available. By leveraging the experience of 10 years and 50 million customer calls Anexa is able to offer a level of service Fortune 500 companies demand from their call center operations.
Anexa is headquartered in Austin, Texas with two call centers in Hermosillo, and offices in Dallas, San Francisco, San Diego and Miami. For more information, please visit http://www.anexatel.com.

Media Contacts:

Jamei Cales
Tele-Direct Call Centers, Inc.
800-776-1081

Reed Majors
Anexa Teleservices
512-263-1455

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Anexa Teleservices Launches AnexaOnDemand

New service targets Hispanic focused lead generation advertisers

Austin, Texas (April 14, 2008) – Anexa Teleservices, LLC today announced the launch of AnexaOnDemand (AOD), an outsourced Hispanic language call center based service that significantly reduces the cost per lead and cost per sale of direct response and lead generation advertising in almost any market segment. 

One of Anexa’s first AOD customers a large Life Insurance Company is running a multi-station radio campaign on the Univision network in Dallas, Texas.  Listeners who respond will be calling Anexa’s new 1800 seat facility in Hermosillo, and talking to agents using AOD to collect and distribute the leads.

AnexaOnDemand combines web based software with inbound/outbound call center infrastructure to deliver value to the advertising process from measurement to call reception, through to lead management.  Anexa’s software allows an advertiser to login and within 30 minutes have their own 24/7 call center ready to collect leads and measure campaign results.

Advertisers need a better way to measure the results of their response and lead generation based advertising campaigns. They do this by obtaining multiple 1-800 numbers from Anexa, and using a different number for each ad. As the calls come into the Anexa call center, the advertiser can log in and monitor the leads coming in for each number.  After measuring the results over a given period the advertiser can then very accurately determine which ads, in which markets, and on which media are effective, and make the necessary adjustments.

By changing scripts and FAQs in real time, advertisers can quickly improve lead quality, and then use AOD’s lead management tools to more effectively distribute leads to the appropriate sales people. Combine all this with Anexa’s no setup fee, per minute pricing, and instant access to a 24/7 ondemand scalable call center the end result is a significantly reduced cost per sale.

“Getting started with AOD was very easy. AOD allows me to offer my clients an economical way to have their calls answered and their appointments set. I can now provide a full solution from planning and placing the media campaign to taking calls and measuring overall effectiveness”, says Shannon V. Bennet, President, Platinum Marketing, a full-service boutique advertising/marketing agency. “The client does not have to worry about how many agents are needed to take their calls.”

“We think AOD will add tremendous value to the advertising efforts of our customers,” said Mark Renfroe, President of Anexa Teleservices. “The ability to measure performance, and have a call center operational and taking leads in 30 minutes is what advertisers have been demanding.”

AnexaOnDemand is available today. Pricing can be obtained by contacting an Anexa sales consultant at 866-300-5949, or visit the Anexa website for more details.

About Anexa Teleservices, LLC

Anexa offers one of the most comprehensive and highest quality suite of outsourced Hispanic call center services available. By leveraging the experience of 10 years and 50 million customer calls Anexa is able to offer a level of service Fortune 500 companies demand from their call center operations.

Anexa is headquartered in Austin, Texas with two call centers in Hermosillo, and offices in Dallas, San Francisco, San Diego and Miami. For more information, please visit http://www.anexatel.com.

Media Contact:

Reed Majors
Anexa Teleservices
512-263-2455

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Anexa Announces Opening of New 1800 Seat Call Center in Hermosillo

State-of-art facility built to service fast growing Hispanic market in North America

Austin, Texas (March 10, 2008) – Anexa Teleservices, LLC today announced the opening of a brand new state-of-the-art 60,000 square foot, 1800 seat call center in Hermosillo Mexico.

The facility is an industry-leading, inbound and outbound customer service center located in the prestigious central business district of Hermosillo.  The call center was built to meet the customer service needs of the ever increasing Hispanic population in the US, expected to grow to over 47 million by 2010 according to the latest US Census Bureau report.  According to the latest research from Datamonitor, Mexico is expected to add 50,000 new outsourced customer service agents between now and 2010.

The new facility was designed and built by Anexa to meet the strict standards of Fortune 500 companies in the US, with a focus on optimizing work force productivity. Anexa configured the facility with the most reliable and secure technology infrastructure available and maintains it with 24 by 7 on-site technical staff. The centrally located well lighted three story atrium style building includes extensive on site training, cafeteria, child care, recreation, and break rooms.

“We are extremely pleased to announce the opening of our new, state-of-the-art facility,” said Mark Renfroe, President of Anexa Teleservices. “This center enables Anexa to deliver the most comprehensive and highest quality suite of Hispanic call center services available to US companies.”

“The Mexican State of Sonora is very proud one of our local companies is able to expand their operations, and stay in Hermosillo, stated Ignacio Escalante, General Director, Economic Development Council for Sonora. “Anexa is providing tremendous value to the local economy by providing more than 4000 new jobs, and they have built one of the most employee friendly buildings in Sonora.”

“Anexa decided to stay in Hermosillo because it is the ideal location for such an advanced call center”, according to Sandino Arrache President of Anexa’s Mexican Operations. “Hermosillo is the capital of the state of Sonora, with its population of 700,000 people and its unique combination of dynamic commercial activity and local higher education facilities, Anexa can count on hiring and retaining a large cadre of college educated employees.”

Anexa will provide a number of inbound and outbound services including, customer care, technical support, order processing, lead capture, customer retention, market surveys, and collections.  In addition, Anexa will offer a new shared service called AnexaOnDemand to support the growing Hispanic advertising and direct response market in the US.

The center, which operates 24 hours a day, seven days a week, will initially be staffed with 300 agents currently working in Anexa’s existing facility.  Anexa will expand the staff as new customers come online. The facility officially opens on March 15th, and is expected to reach full capacity within 18-24 months.

About Anexa Teleservices, LLC

Anexa offers one of the most comprehensive and highest quality suite of outsourced Hispanic call center services available. By leveraging the experience of 10 years and 50 million customer calls Anexa is able to offer a level of service Fortune 500 companies demand from their call center operations.

Anexa is headquartered in Austin, Texas with two call centers in Hermosillo, and offices in Dallas, San Francisco, San Diego and Miami. For more information, please visit http://www.anexatel.com.

Media Contact:

Reed Majors
Anexa Teleservices
512-263-1455

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